Madrid, Spain, 18th March 2009 - Creativity Software Ltd., UK-based company specialised in Location Based Services and the Spanish provider of location based services for mobile units, Genasys, agreed to join forces to provide Location and Mobility solutions and Services to their existing customers and to the Telecoms industry in general. This partnership integrates the offer and know-how of both companies; Genasys contributes with its LBS middleware, SIMLocator and GMPB technology, whereas Creativity Software will provide its array of LBS applications.

Alberto Nicoletti, Vicepresident Sales & Marketing of Genasys, commented: “We are very pleased to forming this alliance with Creativity Software. Our respective offering in the LBS space complement each other perfectly. Through this alliance we will both be able to bring a stronger offering to our respective customers”.

Saul Olivares, Creativity Software‘s Market Development Director added: “More and more mobile operators around the world are starting to deploy location based services to their existing customers. Our broad location-based application combined with the power of Genasys middleware give MNO‘s a truly modular and expandable platform that enables them to bring a variety of value added revenue-generating consumer-oriented and enterprise-oriented services. We are truly delighted with this commercial alliance”.

Through this is partnership announcement, both Genasys and Creativity Software will co-market each others‘ solutions in the marketplace, making this alliance one of its kind in the LBS industry.

About Genasys:
Company founded in 1994. World leader in Spatial Solutions (GIS) and multi-technology Location (cellular, GPS, A-GPS, RFID, Wi-Fi,…). Mobile Operators worldwide use its GPP technology (Genasys Positioning Platform), as well as other industries, such as Security, Banking, Transport, Public Administration, etc., to provide Location Based Services to a market of over 80 million potential users.
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About Creativity Software:
Creativity Software provides white label mobile location solutions e.g. Child Finder, Friend / Buddy Finder, Asset Tracking (e.g. Fleet Management), Field Worker Management, etc. These solutions enable mobile operators & service providers to increase their ARPU and customer loyalty, while helping enterprises manage their people and assets more effectively. In addition to these, the company mobilises travel content from trusted brands such as Rough Guides, enabling handset manufacturers to bring innovative applications to their consumers.
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